Argan Moisture Plump Shampoo

$32.00 $9.60
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Gentle yet effective coconut-derived surfactants bubble up to a rich “moisture mousse” lather, cleansing hair without stripping. Argan Milk microdroplets deliver weightless moisture from scalp to ends, plumping every strand from the inside out, while heat-protective vitamin C smooths the hair shaft to leave all types (curly, straight, and color-treated alike) hydrated, glossy, and ready to bounce.

After one use, Argan Moisture Plump Shampoo and Conditioning Butter are clinically proven to:

  • Significantly increase hair's volume by over 71%.*
  • Significantly improve hair's hydration.*
  • Significantly improve hair's softness.*


After one use of Argan Moisture Plump Shampoo and Conditioning Butter, 100% agreed:

  • Their hair appeared to have more shine.**
  • Their hair looked and felt moisturized from root to end.**


After two weeks of using Argan Moisture Plump Shampoo and Conditioning Butter, 97% agreed:

  • These formulas provide natural, weightless volume for their hair.***
  • Their hair appeared sleeker and smoother after use.***


*In independent clinical studies by expert graders and instrumentation testing on human hair tresses.
**In a consumer perception study of 46 participants after one use.
***In a consumer perception study of 46 participants after two weeks.

  • Argan Milk Microdroplets: Ultrafine particles of Josie’s pure Argan Oil (an abundant source of essential fatty acids) weightlessly moisturize from scalp to tip.
  • Vitamin C: Helps protect hair from heat and coloring; helps smooth the hair shaft to make strands manageable, no blowout required.
  • Saccharide Isomerate: This clean, all-natural carbohydrate complex is a hydration hero that “feeds” the scalp, helping lock in moisture.


  • Replenishes and plumps hair with the weightless moisture of Argan Milk microdroplets.
  • Repairs and strengthens hair for less breakage, fewer split ends, and more body.
  • Lathers into a rich and bubbly "moisture mousse” texture.


Gently massage into damp hair, starting at scalp and working through ends. Rinse well. Follow with Argan Moisture Plump Conditioning Butter for best results. Plump up the volume!

Josie’s Tip: This formula is concentrated, so start with less and then add more if needed!

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